When I learned that Atria Senior Living is acquiring Holiday Retirement, I thought back to April 2019.
That month, I was at the event announcing the results of the NIC middle-market study. Much of the discussion focused on how new operating and financial models are needed to create middle-market senior housing at scale.
I wondered if that was true, considering that the second-largest U.S. senior living company at that time — Holiday — offered a middle-market price point. I spoke with another attendee who was thinking along those lines.
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