A mixed-use development along Route 7 has a list of possible names for new streets that would connect sections of the West Falls development project, which seeks to serve as a gateway to the City of Falls Church.
The city is inviting people to give their input by emailing Carly Aubrey with the city planning team at [email protected] as it moves through various boards and commissions over the next two months, culminating in a Falls Church City Council vote on Dec. 13.
Formerly known as Gateway, the development project calls for for offices, retail, and residences, including multifamily condominiums and apartments as well as senior housing.
The proposed name of the main route is West Falls Boulevard, which will eventually connect to the West Falls Church Metro station. Other streets include Magnolia Street, Mulberry Lane, Cardinal Lane, and Arbor Way.
Developers have given the following explanation for the names:
Our general approach to the naming was to select street names that would be relevant to the greater Falls Church community, and which would help ensure that the project becomes an integral part of the existing vibrant community.
We leveraged the use of a tree-based approach due to the common use of that nomenclature throughout the City and to celebrate Falls Church’s status as a Tree City USA community as designated by the National Arbor Day Foundation.
We looked at native trees in Virginia and this concept informed the following proposed names: Magnolia Street, Mulberry Lane, and Arbor Way. We sought to highlight the State Bird of Virginia – the Northern Cardinal – in our proposed use of Cardinal Lane.
Finally, the proposed use of West Falls Boulevard was selected as a means of creating placemaking and identify for the central spine of the project which will extend through the project to the West Falls Church Metro station. The West Falls Boulevard name will provide alignment with the name of the broader district and will help to create a unified and recognizable place.
Taken together, we feel that this collection of street names will offer a strong sense of place and be a collection that is fitting of its location, nature, and stature.
The development group for the project consists of D.C.-based firm PN Hoffman, Bethesda-based business EYA, and Jacksonville, Fla.-headquartered Regency Centers, which owns and operates shopping malls throughout the country.
The city council gave final approval to the West Falls project on Aug. 9. At nearly 10 acres in size, the development is the biggest in the city’s history, and construction workers could break ground early next year, the Falls Church News-Press reported.