J. Cole + Lil Baby Collaboration ‘Pride Is The Devil’ To Go Gold – HipHopDX

J. Cole & Lil Baby Shamed ‘The Devil’ - & Will Earn A Gold Plaque For Their Efforts

J. Cole/Vevo, Lil Baby/Instagram

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Published on: Jun 7, 2021, 5:49 PM

J. Cole’s Off-Season road to platinum may include features this time around but the aftermath points to the move being the right executive decision to include guest artists on his sixth studio album.

On Saturday (June 5), Chart Data estimated The Off-Season album cut “​​p r i d e . i s . t h e . d e v i l” amassed 500,000 sales-equivalent streams, meaning the Recording Industry Association of America (RIAA) will be following suit with a gold plaque whenever the label submits for the award.

https://twitter.com/chartdata/status/140127764740600217

Independent tally-master Hip Hop Numbers also estimates the song earned $89,000 in just one week in May, driving home its instantaneous success.

Released on May 14, “​​p r i d e . i s . t h e . d e v i l” finds the Dreamville captain and Lil Baby trade bars dismissing the swelling of egos in spite of the swelling of their pockets. The official album review of The Off-Season described the track as “catchy” and its accompanying 49 million Spotify streams mirror the sentiment.

Following the album rollout, retired multi-platinum rap stalwart The Game said the release left him feeling inspired and potentially reinvigorated for a comeback project.

j cole the off season cover art

related review

‘The Off-Season’ Is J. Cole’s Lyrical Prime, Artistic Wall

June 2, 2021

The Off-Season became J. Cole’s sixth straight album to debut atop the Billboard 200 — a Hip Hop record. Revisit the entire album — “​​p r i d e . i s . t h e . d e v i l” included — below.