Laird Norton Wealth Merges with Wetherby to Form $15B+ Wealth Mgmt Firm – Financial Advisor IQ

Laird Norton Wealth Management is merging with Wetherby Asset Management, according to news reports.

Seattle-based LNWM, a subsidiary of the Laird Norton Co. founded in 1967, offers retirement planning, tax strategies and estate strategies, the Puget Sound Business Journal writes. After its merger with wealth advice firm Filament in December 2020, LNWM managed $6 billion in client assets, according to the publication.

San Francisco-based Wetherby, founded in 1990, offers estate planning, impact investing and education funding from offices in San Francisco, Los Angeles and New York City, the Business Journal writes.

The combined entity will have 180 employees overseeing more than $15 billion in client assets, but the firms will keep their respective brands, according to the publication.

LNWM chief executive officer Kristen Bauer will serve as the CEO of the combined firm while Debra Wetherby will stay on as managing partner of Wetherby Asset Management, the Business Journal writes.

The companies didn’t disclose the financial terms of the deal, but Bauer said it was equity-based, according to the publication.

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