View at Popham Hall, an Appanage partner community in Westchester, NY
As senior living providers work to recover from the pandemic, some are adopting new approaches to operations — and in some cases, that demands new approaches to pricing.
Senior living communities typically will charge residents a set rate for rent and a bundle or tier of services. But new membership models are emerging that change that approach, and providers that are adopting these models argue that they are better-suited for the aging generationational cohort known as the baby boomers.
Senior living companies blazing new trails include Appanage, which places older adults in high-end multifamily apartments and provides activities and services on a membership basis; the San Francisco Campus for Jewish Living (SFCJL), which is aiming to reinvigorate its membership services after the Covid-19 pandemic; and LifeStar Living, which is opening a membership-style senior living community in Florida.
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