Membership Models Bring Flexibility to Senior Living Pricing, Expand Consumer Base – Senior Housing News

View at Popham Hall, an Appanage partner community in Westchester, NY

As senior living providers work to recover from the pandemic, some are adopting new approaches to operations — and in some cases, that demands new approaches to pricing.

Senior living communities typically will charge residents a set rate for rent and a bundle or tier of services. But new membership models are emerging that change that approach, and providers that are adopting these models argue that they are better-suited for the aging generationational cohort known as the baby boomers.

Senior living companies blazing new trails include Appanage, which places older adults in high-end multifamily apartments and provides activities and services on a membership basis; the San Francisco Campus for Jewish Living (SFCJL), which is aiming to reinvigorate its membership services after the Covid-19 pandemic; and LifeStar Living, which is opening a membership-style senior living community in Florida.

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Tim Regan

Tim is a lover of bad jokes and good beer. When he’s not hunched over his work computer, Tim can usually be found hunched over his personal computer.