Merchant Investment Group Takes Minority Stake in $1B RIA – ThinkAdvisor

What You Need to Know

  • Merchant Investment Management has taken an unspecified minority stake in Long Island RIA Fusion Family Wealth.
  • The deal will help Fusion uncover new growth opportunities.
  • Fusion, founded in 2013, manages over $1 billion in assets for private households and 401(k) plans.

Fusion Family Wealth, an RIA that manages more than $1 billion in assets, has received a minority investment from Merchant Investment Management, the companies said on Thursday.

Woodbury, New York-based FFW is an independent firm that provides behavioral-based wealth planning strategies and investment management services, the companies said in a joint announcement.

Terms of the investment were not provided by the firms, who said FFW will be able to leverage the capital and access to the Merchant community. The partnership with Merchant will expand the reach of Fusion’s “behavioral finance thought leadership” and help it uncover new growth opportunities, they added.

The deal “underscores Merchant’s commitment to supporting differentiated RIA firms with strong leadership and a track record of sustained growth,” the companies said.

The partnership adds FFW to Merchant’s community of partner firms, who will be able to “tap into Fusion’s behavioral finance expertise and best practices to enhance their client experiences,” FFW and Merchant said.

Merchant, meanwhile, will “deploy its M&A resources and in-depth understanding of the independent wealth management space to guide Fusion’s organic and inorganic growth,” they added.