Northbridge CEO: Senior Living Providers Must Create Health Care Worker of the Future – Senior Housing News

Laurelwood at the Pinehills, courtesy Northbridge Cos.

The senior living labor crisis will only be solved if providers take steps to create the “health care worker of the future.”

That’s according to Jim Coughlin, Co-Founder and CEO of The Northbridge Companies.

“We thought we were self-aware of what was important, but Covid really exposed it all — we thought we were doing it well, but we can definitely do it better,” Coughlin said, speaking about senior living workforce practices during a recent SHN+ TALKS.

Creating the health care worker of the future demands that providers overhaul how they recruit, to expand the labor pool, and that providers create better support systems and career paths to retain and upskill team members, Coughlin believes.

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Tim Mullaney

If he’s not in the newsroom, Tim likes to be on the tennis court or traveling to a new destination. Recent highlights include Sri Lanka and Iceland.