Rampant Consumer Confusion Creates Opportunities for Senior Living Innovation – Senior Housing News

More than one-third (35%) of U.S. adults do “not know” how they view the aging services sector.

That’s according to recently released findings from a national public opinion survey conducted by LeadingAge.

“These numbers suggest the sector does not face an extreme public perception crisis — but there is a real need and opportunity to improve the public’s understanding of the field,” LeadingAge authors stated in their executive summary of the research findings.

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Companies featured in this article:

ATI Advisory, Bella Groves, InnovAge, LeadingAge


Tim Mullaney

If he’s not in the newsroom, Tim likes to be on the tennis court or traveling to a new destination. Recent highlights include Sri Lanka and Iceland.